BRASELTON, Ga. - The International Motor Sports Association (IMSA), the sanctioning body of the American Le Mans Series and other road racing series, has named motorsports veteran Tim Mayer to the newly-created position of Chief Operating Officer.
Doug Robinson, Executive Director of IMSA since 1999, will remain in that position and will now focus primarily on managing the competitive and sporting aspects of IMSA. He will continue to work closely with the Automobile Club de l'Ouest, manufacturers, race teams and suppliers.
Mayer, who assumed his new duties on Dec. 1, will oversee the daily operation of the business of IMSA, including administrative functions and working closely with race tracks, event promoters and their staffs in all aspects of conducting IMSA events. He has worked in many areas of the racing business and was associated with CART from 1997 until this year, serving as Vice-President of Race Operations and later as Vice-President of Promoter Operations. For most of 2003, he worked as a contractor with CART and was responsible for design, promotion and operation of CART's two European races, as well as coordination of CART's international TV programming.
Mayer has been in motorsports all of his life. His father, Teddy Mayer, established Team McLaren with Bruce McLaren and later worked with Penske Racing. Tim Mayer started his career managing business interests of former World Champion Emerson Fittipaldi and later formed G3 Communications, a diverse firm with many aspects, including handling all CART TV broadcasts in Brazil and design and construction of the Rio de Janeiro oval track that formerly hosted CART events. Mayer also managed logistics, track and U.S. operations and sanctioning body coordination for the Rio event for three years.