Through The Esses - Talking With David Cooper of Crawford Race Cars
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Talking With David Cooper Of Crawford Race Cars © Andrew S. Hartwell

David Cooper is the man at Crawford Race Cars who services the customers that race a Crawford DP03 Daytona Prototype in the Grand Am Rolex Series. Max and Jan Crawford sell the cars and David Cooper works directly with the customer in the paddock on race weekends, to be sure they have all their bits in order for a successful race event. Cooper also oversees part of the Crawford Composites shop operations, specifically the fabrication of new parts that go into the race cars.

We visited the Crawford shops recently (photos here) and spent some time touring the facility with Cooper as our guide. We learned quite a bit about the activities that tie into race car manufacturing and the areas of customer service that come along with the sale of a competitive race car.

"I go to all the races. I visit every team at every race. We also have an engineering team that travels to the races to provide customer support. If our customers have any questions they have direct contact with the manufacturer right at the track. We share information and help them try to get the best out of their cars.

"As General Manager of Corporate Race Cars my main objective is to make sure the customers of Crawford race cars are happy. I can tell you that, at the end of the race weekend there is only one happy garage! So unless you win the race, there can be minefields you walk into with situations that aren't the drivers fault or the team's fault but are our fault. But even when it isn't our fault we remember that expression 'the customer is always right!'

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