OWNERS RANK PORSCHE AS THE TOP AUTOMOTIVE LUXURY BRAND
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OWNERS RANK PORSCHE® AS THE TOP AUTOMOTIVE LUXURY BRAND

Porsche 911, Cayman and Boxster Tie for Most Ideal Sports Car in America



ATLANTA, June 30, 2008--- When renowned California-based automotive marketing and

product-consulting firm AutoPacific surveyed over 33,500 new car owners, the full line of

2008 Porsche sports cars topped the field in the Premium Sports Car segment, and

Porsche ranked as the Ideal Premium Brand for 2008 ahead of brands like Jaguar, Buick,

Mercedes-Benz, Audi and Land Rover among others.

"Sweeping the field in the Premium Sports Car segment, owners provided validation that

Porsche really knows their target buyer and understands how to build an ideal vehicle. This

year they cleaned house in the Premium Sports Car segment. Not only did all of the

Premium Sports Cars they produce score in the top three. It was a three-way-tie for first

place, with the 911, Cayman and Boxster all sharing in the glory," according to AutoPacific.

Porsche's fourth product line, the Cayenne, finished an impressive second in the

Premium Luxury X-SUV segment.

AutoPacific releases its highly regarded Ideal Vehicle Awards (IVA) results annually to

measure owner desire for change across 15 specific areas related to a vehicle's ride,

handling, roominess, technology, comfort, and more. Vehicles with the least amount of

desired changes are considered "ideal" vehicles, having met their buyer demands.





Last year, both the Porsche Boxster and Cayman received coveted IVA accolades as

well. In the auto industry these awards are considered the benchmark for clearly measuring

how satisfied new-car owners are with their vehicles.

AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year it

publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts

extensive proprietary research and consulting for auto manufacturers, distributors, marketers and

suppliers worldwide. Its company headquarters and state-of-the-art automotive research facility are in

Tustin, California, with an affiliate office in the Detroit area.

Porsche Cars North America, Inc. (PCNA), based in Atlanta, GA, and, Porsche Cars Canada,

Ltd. in Mississauga, Ontario, are the two separate importers of Porsche sports cars and Cayenne
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