Type 64 Porsche Design to be on Display at High Museum in Atlanta
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ATLANTA, February 3, 2010 - When a nationally renowned fine art museum is showcasing cars as masterpieces of art in your home town you pay attention. When you are Porsche you become a patron and help welcome the cars that represent the industry's most incredible designs.

The High Museum of Art exhibition, called, fittingly, the "The Allure of the Automobile," is sponsored by the famous German sports car company, headquartered in Atlanta, and will feature some of the
world's most rare and spectacularly conceived vehicles ever produced. Among these exquisite
collectors items from both sides of the Atlantic will be a 71-year old Porsche design that is considered the precursor to all Porsches-the 1938/39 Porsche Type 64.

This incredible design piece is the only prewar Porsche and has never been exhibited outside of
Germany. It will be carefully removed from its perch at the Porsche Museum in Stuttgart and flown to
Atlanta for the exhibition that begins on March 21 and ends on June 20.

Porsche is also displaying another historic car, the 1953 Porsche 550 LeMans coupe, which will be on loan from the private Collier Collection of Porsche in Naples, Florida.

Rolling Sculptures

Sometimes referred to as "rolling sculptures," the incredible cars of the show are a mixture of
innovative engineering, uncompromising workmanship and breakthrough design. When viewed as pieces of art, they give admirers a completely new way of looking at the great design periods of our time, spanning the movements from the 1930s to the mid 1960s.

"Our visitors will be surprised to find that today's vehicles come from a legacy of beauty and
innovation comparable to the finest decorative arts that may be found in museum collections," said Michael E. Shapiro, Director of the High Museum of Art. "This exhibition will showcase the greatest feats of engineering and luxury design from 1930 to 1965, when cars became synonymous with success, power and wealth. Created for the privileged few, the luxurious, custom-built automobiles embodied speed, style and elegance, and influenced art, architecture, fashion and design."

Six Decades of Porsche in the U.S.

"The Allure of the Automobile" is being sponsored by Porsche Cars North America (PCNA), which is headquartered in Atlanta and is celebrating the brand's 60th anniversary of selling cars in the U.S.

"The partnership with the High Museum of Art, one of the world's renowned art museums, is a perfect fit for us," said Detlev von Platen, President and CEO of PCNA. "This incredible exhibition, 'The Allure
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