In a week which has seen the public unveiling of the much anticipated 2013 SRT Viper road car, Lux Performance Group, LLC has made it's own SRT Viper-related news by being named, for the third consecutive season, the official managing team of the SRT Viper Cup presented by Pennzoil Ultra "celebrity/guest" driver program. As has been the case in the two proceeding years, the Aloha, Ore.-based organization will provide expert preparation of the pair of SRT Viper ACR-X race cars. In addition, 12-time, road-racing champion Cindi Lux, also of Aloha, Ore., continues in her acclaimed role as driver coach prior to and during race weekends for the two guest drivers at each of the five weekends of SRT Viper Cup competition.
A nationally recognized racer and 2012 SRT factory driver, Lux has become one of the most sought-after driving coaches in the business. Her expertise with turning amateurs into race car drivers is rooted in her race driving experience, as a private instructor, coach to the "stars" of the Grand Prix of Long Beach Celebrity race as well as lead instructor at Miller Motorsports Park. Since the inception of the SRT Viper Cup in 2010 - then known as the Dodge Viper Cup - the 2011 Lifetime Achievement Award from Oregon Motorsports Museum Association-recipient has offered her instruction skill to 15 drivers ranging from absolute amateurs to trained media to professional race car drivers. In 2011, the driver lineup included: Andy Bell, Chris Burandt, Ralph Gilles, Jimmy Kite, Frank Lussier, Brian Makse, J.G. Pasterjak and Craig Stanton. Since inception, the Viper Cup celebrity program has helped raise over $125,000 for charity.
Celebrated writer Bruce Levy and professional wrestler/actor/television host Bill Goldberg will be the first guest drivers of the 2012 season when they debut the cars April 13-15 at Road Atlanta.
Lux Performance Group lead engineer and crew chief Fred Lux has used the off-season to prepare the pair of SRT Viper ACR-X race cars for the new season. With a bevy of performance solutions from the SRT and Mopar catalogs, the V10-powered, not-road-legal, race cars have had complete overhauls since their 2011 race season finale. With a focus on safety and speed, the front-engined machines have undergone meticulous rebuilds to ensure each celebrity driver will enjoy peak performance in the highly