National Grand Prix Holdings, LLC announced it has added two additional corporate partners for its 2002 National Grand Prix auto race to be held in Washington in July.
Cinemagic Corporation, a leading interactive web design company in the entertainment and sports industries, will develop the official web site with exclusive multi-media content. The Source International (TSI), a leading sports marketing and licensing company, will act as global master licensor for the race and related merchandising and licensing initiatives; TSI will also develop and administer significant administrative operational responsibilities.
"Cinemagic and TSI add to the momentum that National Grand Prix Holdings has been building," said Chris Lencheski, founder and chairman of the board, National Grand Prix Holdings. "Cinemagic¹s proprietary technology allows for realistic graphics and sound effects that race fans have embraced. TSI has developed groundbreaking marketing initiatives in the motorsports industry over the last several years and has won numerous coveted awards for their television endeavors."
The National Grand Prix, which is coming to the grounds of RFK Stadium July 19-21, is one of 10 races on the American Le Mans Series schedule. It will be the first major auto racing event in the D.C. metropolitan area in more than 80 years and will be televised live on NBC to more than 300 million homes worldwide. The corresponding three-day festival will feature a concert, car shows and a celebrity race among other events.